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Creating and Publishing eBooks Introduction
Generating Ideas Generating
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Finding Hot Topics

Finding Hot Topics

Here are still more ways of generating new Information Product ideas (remember to write down every idea at this stage and don't worry about if it's good or bad):
  1. Look At Best-sellers Lists: Try and spot best selling ideas which tie in with your interests, your job, or your life experiences. You can easily get hold of a list of the top selling books by visiting Amazon.com:
  2. Search for Best Selling variations of things you already know about: You know you're interested in a particular subject, let's say Cookery (remember the Idea Factory's left hand column - if necessary work through the whole list). Type in relevant search terms (in this example things like Cookery, Cooking, Baking, etc.) into an Amazon search box, then change the "Sort by" option to sort by "Best-selling".

  3. Visit your local (Offline) bookstore: Take a look at which non-fiction titles are on display (especially look at books near the entrances to discount or bargain bookstores, as it's their interest to make sure they put the books that can sell most quickly in their best display positions).

  4. Look at what people are searching for: There are tools and sites where you can see either live, or as aggregated totals, what kind of information people are searching for:
    If people need that information, they may well be almost ready to buy an Information Product on that exact topic. You can combine search terms with each of the following to generate possible titles:
    • How To
    • Learn How To
    • A Beginner's Guide To
    • An Expert's Guide To
    • Teach Yourself To
    • It's Easy To
    • Step-by-Step Guide To
    • 99 (or any other number) Tips About
    • Making (Extra) Money
    • Saving Money
    • Saving Time
    • A Complete Guide To
    • Little Know Facts About (Secrets)

  5. Join discussion groups: lurk (read but don't post) at some Usenet newsgroups, e-mail lists and discussion boards. See what topics or questions come up again and again - these could be inspire an Information Product to answer those questions.


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