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Once you've set up your web site
and finished preparing your eBook you're ready to start selling your eBook.
Before you start selling there just a few things you still need to do:
- Decide exactly what you're selling:
It's important to know exactly what you're selling. Answer these
questions before you start, and you'll avoid problems later such
as disatisfied customers, and requests for refunds.
- Are you selling the downloadable eBook - or - are you going to going
to allow people some level of access before they buy?
You could for example allow people to download the eBook before paying,
read part of it, and then either pay to download part two, or get a
password to read a second part.
- What rights do your customers get?
Is the eBook just for their personal use - or - can they sell or transfer
their copy of the eBook to other people?
- How are you going to deliver the product? Over the Internet (as a
download), or will you ship media (disks, CD-ROMs etc.) to your customers.
- What guarantees do you offer your customers?
- What level of support do you offer your customers?
- Check your web site:
Double check your site clearly explains exactly what you're offering.
- Decide on the price:
How much does your eBook cost?
This is a difficult question - pricing is more of an art than a science.
Here are some ideas for pricing your eBook:
- Guess - not recommended - but a lot of people end up doing this as
they can't figure out the right price.
- Look at your competitors - and use their prices as guidance for
setting your own prices.
- Start with a high price and gradually cut the price until your
sales take off.
- Do market research - for example ask what people what they would be
prepared to pay in a survey,
Getting your price right is very important. If you under-price your
product, you will be throwing away money that customers would be happy to
give you. If you over-price your product, few customers will buy, and
many of those who do, may demand refunds.
So it is worth spending some time to research the right price - it can
make a big difference to your profits! There's even a web site that's
been put together as a tool for helping you find the right price
- it's called
Make Your Price Sell†.
- Get ready to accept payment:
The next decision you need to make is how to accept payment for your
eBooks. You must accept payment by credit card or you could end
up losing 90% or more of your potential orders!
Integrating credit card payment in your site need not be that difficult -
depending on which method of processing payment you select.
The ideal that
you are aiming for is an automated system (so you can concentrate on
marketing rather processing orders) - but be aware in order to set up a
fully automated system, you may need to make some minor adjustments in your site.
There are several options for how to accept payment, each of which has
advantages and disadvantages:
It is possible to use PayPal for selling eBooks and downloads,
and some people do. However, many people also feel that
issues such as the risk of frozen accounts are too great
ClickBank is a low cost service, available to many people in many countries.
Basically they deal with all the complicated technical stuff required for
processing credit card and debit cards securely (customers can also pay via PayPal
even if you don't have a PayPal account yourself).
they are infact retailing your product for you, and this is not only
how they view themselves - but also reflected by the fact that
their name (not yours) which appears on the customer's billing statements.
ClickBank send you checks or direct deposits for the sales you make via their
system, less a deductions which are based on the number of sales you make and check/payment issuing fees.
You will receive payments up to every 2 weeks (if receiving your money via check), or
every week (if receiving money via direct deposit).
ClickBank is good for many (not all) products that are delivered electronically over the Internet
- but it is especially good for selling eBooks
- and Activ eBook Compiler
includes a number of features that make it really easy to sell your eBooks using ClickBank.
The key value in working with ClickBank is that
you get to sell your products online with relatively small amounts of hassle.
(Another big advantage for me of ClickBank is they offer affiliate tracking at no extra cost - we'll talk
about this more in the chapter about marketing).
We ourselves have been using their service for well over 10 years, and have found them to be extremely reliable and responsive
- we don't consider their fees too high - and so, in summary, based on our experience, we can recommend them.
If selling downloads through ClickBank, and you need a simple,
quick, easy, but highly secure solution, you can simply get a copy of the
CB Thank You Page Protector software.
Alternatively, if you have good technical skills and wish to implement your own solution without outside help,
you will probably find these free tutorials helpful:
- Other Payment Processors/Retailers:
There are also other payment processors and retailers, which are in many respects similar to ClickBank†. These include:
We recommend ClickBank ourselves, but you are unable to use them, or they are
unsuitable for your needs, you can check out one of these alternate retailers/payment-processors.
Please check each company's website for details of their service.
- Get a Merchant Account:
Probably the ultimate in credibility, flexibility, and lowest fees per transaction,
are Merchant Accounts.
The downside to getting a Merchant Account is that it may take a little more time and effort to set up
than the other options, and you may have to pay a monthly or annual fee just to maintain the
Getting your own Merchant Account is often the best option if you are dealing in high volumes of sales -
but for many smaller sites (and even some larger ones),
ClickBank† may be a better option.
A number of companies also offer help in getting a Merchant Account (although often for US merchants only),
- Test Everything:
Before you unleash your sales web site on real customers. spend a bit of time to make sure
everything works as it should. Test it once - then test it again.
You can find more information about setting up a web-based store at MerchantKit.com.
These tutorials will show you how to set up your a process with
popular combinations of software and payment processing options:
- Activ eBook Compiler & ClickBank - How To Sell Instant Downloads
This tutorial shows you how to set up a sales site so that a customer can
pay for your eBook using ClickBank, and immediately after paying,
download your eBook.
This tutorial covers only a simple (and relatively insecure) method of
delivering downloads using the ClickBank vendor option, "ClickBank DIY".
For a more powerful and secure option, for protecting your ClickBank Thank You
pages and delivering downloads to customers, please look at CB Thank You Page Protector.
- Activ eBook Compiler & ClickBank - How To Sell eBook Passwords
This tutorial shows you how to set up a site so that a customer can
download a feature limited or trial version of your eBook before they pay,
and if they like the eBook pay for a password which will give them full access.
This tutorial covers only a very basic method of setting this up, and the
best way to do this properly is using scripts on your server (CGI, PHP or ASP).
A demonstration of some possible techniques to use in such scripts can be
found in the following tutorials: