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Your Web Site
If you want to have be successful in marketing your eBooks, you should get your own web site. It is essential!
If you have no idea how to build a web site, you might want to consider getting a program like Adobe Dreamweaver (one of the most popular web design programs), and perhaps a Dreamweaver tutorial as well.
Why You Should Get Good Quality Hosting - And Your Own Domain Name
If you are selling eBooks, you should get a decent quality web hosting (the people who store your web site's contents on their computers) with your own domain name - like www.yourname.com - preferably right from the very start - it may be the best investment in marketing that you ever make.
A lot of people tend to think all the great dot com names are taken - but, in my experience, there are tons of good ones still available - you just need to look a bit harder or be more inventive.
Now, you can ignore everything I've said in this section if you want - and go for a free site. It's true that some free web hosts do offer really nice packages - but just be aware that you are making a big decision with potentially huge implications when you decide between free and paid hosting. Don't just do something because it's easier right now - think longer-term!
Choosing A Host
When choosing your host, I recommend that you look at price, features, the amount of space you get, and most crucially the amount of bandwidth you get included per month. More bandwidth, means more people can download your eBooks before you start paying extra fees to your host.
Say your eBook is 500K - if you get 1 Gigabyte of bandwidth per month, theoretically that means 2,000 people can download your eBook before you run out of bandwidth. However in reality, it will turn out to be less, as people accessing your web site, sending you e-mail etc., may also count towards your bandwidth allowance!
To help you find a suitable web host: We have put together a searchable directory of web hosts at WebHostingPicks.com.
What To Put On Your Web Site
There are three things that you must have on your eBook web site:
(you can have more if needed, or if you want, or required by law in your jurisdiction).
If you have only one web site - but more than one eBook - then you should consider getting another domain name, and sticking to one web site per eBook. (or at least to one web site per eBook subject). If you check with your hosting company, it may be possible to add hosting for a 2nd domain name for a lot less money than you paid for hosting the 1st domain name.
However, if you really only want one web site and domain name for all your eBooks, then at least try to organize things logically, and at least stick to one subject per page.
Explaining Your Offer
10 Eye Popping, Jaw Dropping Ad Copy Secrets!
The C-Word: Credibility
Making Your eBooks Available for Immediate Download
10 Ways Web Site Text Can Impact Your Reader's Buying Decision!
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