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Generating Hundreds of Ideas - Super Quickly

Generating Hundreds of Ideas - Super Quickly

If I told you to sit down and write an Information Product right now you'd probably find it pretty difficult unless you already had an idea. Perhaps you'd even think - I don't have a good idea in me!

But the truth is that every single human being on the planet has valuable knowledge, skills, talents, and unique insights and life experiences.

Identifying Information Products that you can easily (and almost immediately) create, thus starts with a process of identifying the knowledge you already have.

Here's an exercise you can do, right now, to identify Information Products that you can easily create, based on what you already know.
  1. Take a large sheet of paper (the largest you can find - and you will eventually need a stack of many sheets of paper).

  2. Divide the paper into 2 columns. Make the left column narrower, but wide enough to incorporate a few words of your writing.

  3. In the left hand column we're going to write down every topic you can think of that you already know something about. Space these items out vertically about 2 to 3 inches (5 to 8 centimeters) or so apart.

  4. Generating a list of topics you already know something about is easy, here a few ideas for finding such topics:
    • What job do you have?
    • What skills do you use in your job?
    • What job did you have 1, 2, 3, 4, 5, etc., years ago?
    • What skills did you use in those jobs?
    • What did you study in school or college?
    • What types of factual TV Programs do you like to watch?
    • What types of magazines do you like to read?
    • What types of (non-fiction) books do you like to read?
    • What types of Internet sites do you like to visit?
    • What computer programs do you know well?
    • What domestic skills do you have? (Home-making, Home Improvement, Gardening, etc.)
    • Do you have an artistic skill? (Music, painting, drawing, etc.)
    • What types of major purchases (cars, travel, a house) have you made?
    • Have you ever got a good deal when buying something?
    • What types of things have you sold?
    • What things or projects have you made? (Do-it-yourself, construction, electronics, etc.)
    • Are you able to fix broken items?
    • Do you have pets?
    • Are you a parent? If yes, what parenting issues do you have views or insights into
    • Are you into sports or fitness?
    • What hobbies do you have now?
    • What hobbies did you have 1, 2, 3, 4, 5, etc., years ago?
    • When friends or family ask for your help, what kind of things do they ask you about?
    • Where do you live - do you know your local area well?
    • Where did you go on your last few vacations?

    Try to work at a fast pace. Don't stop to evaluate each topic, just write it down and move on to the next one as quickly as possible. Just keep writing more and more topics until you start to get tired - and then take a break to recover your mental energy.

    When you're finished you will have a big list. If you keep the papers, you can always refer back later, or add more topics whenever you feel like it.

  5. We're now going to fill in the right column with tentative ideas for Information Products.

    Don't worry about exact wording, or the quality of each idea, as you can always go back and sort that out later. The key thing is that you must keep the ideas flowing, and generate as many as possible.

    So go back and reconsider each topic, next to it, in the right column see if you can combine the topic with any of the following
    • How To
    • Learn How To
    • A Beginner's Guide To
    • An Expert's Guide To
    • Teach Yourself To
    • It's Easy To
    • Step-by-Step Guide To
    • 99 (or any other number) Tips About
    • Making (Extra) Money
    • Saving Money
    • Saving Time
    • A Complete Guide To
    • Little Know Facts About (Secrets)

    Here are some examples of the kinds of combinations I'm talking about
    • How To
      "example: "Cook Italian Food" + "How To" = "How To Cook Delicious Italian Meals"
    • Learn How To
       example: "Enjoy Calligraphy" + "Learn How To" = "Learn How To Create Beautiful Calligraphic Designs"
    • It's Easy To
       example: "Filled In Goverment Forms In My Job" + "It's Easy To" = "It's Easy To Fill In Tax and Other Forms"
    • A Beginner's Guide To
       example: "Use Microsoft Word" + "A Beginner's Guide To" = "A Beginner's Guide To Microsoft Word"
    • An Expert's Guide To
       example: "Bake Cakes For Family" + "An Expert's Guide To" = "An Expert's Guide To Making Delicious Cakes"
    • Teach Yourself To
       example: "Play Piano" + "Teach Yourself To" = "Teach Yourself to Play the Piano"
    • It's Easy To
       example: "Rennovated House" + "It's Easy To" = "It's Easy To Rennovate Your Old House"
    • Step-by-Step Guide To
       example: "Taught My Child To Draw" + "Step-by-Step Guide To Teaching Your Child To Draw"
    • 99 Tips About
       example: "Enjoy Gardening" + "99 Tips About" = "99 Tips For A Beautiful Garden"
    • Making (Extra) Money
       example: "Make Embroidery" + "Make Money With A Home-based Embroidery Business"
    • Saving Money
       example: "Bought A Car" + "Saving Money" = "Save Money When Buying A Car"
    • Save Time
       example: "I'm A Home-maker" + "99 Tips About" = "99 Tips For Saving Time On Domestic Chores"
    • A Complete Guide To
       example: "Live in New York City" + "A Complete Guide To" = "A Complete Guide To New York City"
    • Little Know Facts About (Secrets)
       example: "Enjoy Fishing" + "Secrets" = "Secrets of Catching Bigger Fish"

    If you like any of them, please feel free to use them :-)

    (Also watch out, sometimes more than one idea will flow from the same combination, or from combinations of combinations - if this happens, write them all down as often times these are the best ideas).


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