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Not All Links Are Created Equal
Every wise webmaster knows the more links you have to your site, the more traffic you'll get - so increasing the number of links to his site, really is a webmaster's number one promotional priority. However a lot of webmasters get so enmeshed in building up the number of links to their sites, that they forget all links are not created equal - some links are far more valuable than others.
It is absolutely essential to your success that you not only build up the number of links to your site, but also be fully aware of how to evaluate the worth of each link. This lets you can concentrate your efforts on getting the most effective links to your site, and guarantees that you are getting a fair deal in any reciprocal linking arrangements.
Here's a list of factors you should consider when assessing the value of a particular link:
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